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Retail Popcorn Store
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If you are looking to start a retail ice cream, yogurt, candy, popcorn or other
type of store, this plan will be very beneficial. This is from an existing
business with proven profitability and measurement standards.
The purpose of this retail store business plan is to provide overall guidance
and direction when making decisions for the operation and direction for
business growth. This business plan is the means to strategically thinking of
creating a successful business. The specific goal is to identify the scope of
the operation including; product manufacturing and packaging, marketing,
equipment/store fixtures, budget/financing, personnel, and vendors/suppliers.
Popcorn Cellar has been in operation since 1990 specializing in gourmet popcorn
and confectionery items. Cellar's possesses the leading popcorn brand within
Metropolitan and surrounding area. Edgar and Gadda Pekin founded Cellar's in
1990 to supplement the family's income. Since then, Cellar's has grown into a
$220,000 annual business.
Today, Cellar's is positioned to take advantage of the brand name "Cellar's".
Popcorn Cellar has the opportunity to leverage the name into other high growth
opportunities, such as, candy and single store sales.
Growing Cellar's beyond the one store is a possibility and can be accomplished
with the measures and management already in place. Cellar's is a well-managed
business with many measurements to guarantee consistent year to year
performance. Cellar's monitors daily gross sales, daily category sales, daily
customers, and has an in depth training program to ensure consistent customer
contact.
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